Subject matter expertise matters most
Every day, when staffing positions on a team, one is faced with the need to prioritize which attributes matter more for the success of the individual and the enterprise
Google's recent changes to recipe searches are a prime example of how, without adequate primacy for subject matter expertise when making business decisions, really smart sounding choices can be remarkably ill-conceived.
The lesson: put people with subject matter passion and expertise in charge. Other than basic character traits like ethical behavior and respect, nothing trumps passionate expertise. Don't hire someone who hates children to raise your kids, no matter how qualified they otherwise are.
http://techcrunch.com/2011/03/26/googles-robotic-recipe-search-favors-seo-over-good-food
Google's recent changes to recipe searches are a prime example of how, without adequate primacy for subject matter expertise when making business decisions, really smart sounding choices can be remarkably ill-conceived.
The lesson: put people with subject matter passion and expertise in charge. Other than basic character traits like ethical behavior and respect, nothing trumps passionate expertise. Don't hire someone who hates children to raise your kids, no matter how qualified they otherwise are.
http://techcrunch.com/2011/03/26/googles-robotic-recipe-search-favors-seo-over-good-food