The Purpose Motive

For "white collar" work, employee engagement matters more than just about anything else a company can control.

Yet people aren't horses who respond to a carrot and a stick -- unless they are actually doing manual work, like a horse.

This video nicely summarizes what it calls the "Purpose Motive" (a variation of, or addition to, the "Profit Motive"). It explores why, after a basic level of economic security, the things that motivate people become Autonomy, Mastery, and Purpose -- not a bigger bonus or a promotion or a kingdom. Foster Autonomy, Mastery, and Purpose in an organization, and you'll get high performance, loyalty, and (all other things being equal) profit.

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