Who's Afraid of a Little Free Choice?

http://www.mercurynews.com/ci_11972158?IADID 

 Apparently, a lot of companies. 

 The issue of unionization shouldn't revolve around how hard it is to unionize. The issue of unionization should revolve around the value proposition for the employees and the companies involved. The thought process many companies appear to go through is to weigh the relative costs of legally making unionization difficult -- whether through advocacy agaist legistration like the so-called Employee Free Choice Act or through other lobbying -- versus making unionization un-appealing. 

Why have we seen a reduction in the amount of unionization over the past half century? There are a lot of reasons. 

 One reason (and maybe the most positive one if the perception is accurate?) is clearly that a significant segment of the workforce doesn't perceive unionization to offer value. Why? Indeed: If you cannot answer the question of WHY your employees wouldn't want to unionize, you need to stop and think -- and plan to engender reasons why your employees, even if unionization is easier than getting $20 out of an ATM, won't want to join.